UTM Link Builder

Website URL *

Campaign Source * (utm_source)

Campaign Medium * (utm_medium)

Campaign Name (utm_campaign)

Campaign Term (utm_term)

Campaign Content (utm_content)

What are UTM Parameters?

UTM parameters are tags you add to URLs to track the effectiveness of your marketing campaigns in Google Analytics.

utm_source: Identifies the source (google, facebook, newsletter)

utm_medium: Identifies the medium (cpc, email, social)

utm_campaign: Identifies the campaign name

utm_term: Identifies paid keywords

utm_content: Differentiates similar content